Along with Muhammad Ali (“Don’t Do Drugs!”), the Keep America Beautiful campaign to stop littering (“Don’t be a litterbug!”) and President Jimmy Carter urging us to turn down the heat and put on a sweater, Smokey the Bear factored in quite prominently to my formative years. Thanks to him, to this day still I have an outsized paranoia of unwittingly setting the forest on fire. This sign is posted on the side of the firehouse inJeffersonville, NY.
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